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Appleton, Wisconsin, is a prime location for investing in retail properties, with a diverse population of approximately 75,000 residents and a strong economy driven by manufacturing, healthcare, education, and technology. Retail properties in Appleton offer a unique opportunity for investors to capitalize on the city's growing demand for goods and services. These properties can represent a range of investments, from small, independent shops to large, multi-tenant retail centers. With its strategic location on the Fox River, Appleton provides easy access to major transportation routes, including Interstate 41 and the Appleton International Airport. The city's amenities, such as the Fox River Mall and the Fox Cities Performing Arts Center, make it an attractive destination for both residents and visitors. Additionally, Appleton is home to several major employers, including ThedaCare Regional Medical Center, Lawrence University, and Plexus Corp., which contribute to the city's economic stability.
Appleton's retail properties are situated in a city with a rich cultural scene, featuring attractions like the Trout Museum of Art and the Appleton City Band concerts. The city's downtown area is also home to a variety of shops, restaurants, and galleries, making it a popular destination for both locals and tourists. In addition to retail properties, Appleton offers a range of other investment opportunities, including shopping centers, restaurants, office properties, and hotels. For example, the Fox River Mall is a major shopping destination in the area, while the downtown area features a variety of restaurants and bars. Office properties in Appleton are also in high demand, with major employers like ThedaCare Regional Medical Center and Lawrence University driving the need for commercial space. Hotels in the area cater to visitors attending events at the Fox Cities Performing Arts Center and the Neuroscience Group Field at Fox Cities Stadium. With 18 retail properties currently available for sale in Appleton, investors have a range of options to choose from, with average prices ranging from $131 USD per square foot and average sizes of 15,409 square feet.
When it comes to investing in retail properties in Appleton, understanding the average cap rate is crucial. According to current market trends, the average cap rate for retail properties in Appleton is 7.95%, which is a key indicator of the property's potential return on investment - for a more in-depth explanation, check out our article on what is a cap rate.
In Appleton, Wisconsin, the location and foot traffic of a retail property significantly impact its value. For instance, retail properties situated in high-traffic areas such as downtown Appleton, near the Fox River Mall, or along major highways like Interstate 41 tend to command higher prices, with an average price per square foot of $131 USD, and average sizes ranging from 15,409 square feet to 62,115 square feet, due to their potential for attracting a large customer base and generating substantial revenue.