5936 Jonesboro Rd
Morrow, GA 30260

Introducing "Strada" – A Distinctive Retail Development Opportunity

Named after the Italian word for “street,” Strada reflects the distinctive triangular shape of this prime 1-acre site, uniquely defined by the convergence of Jonesboro Road (Highway 54), North Lake Drive, and active railroad tracks. This high-visibility location offers excellent exposure along a major corridor and is ideal for a dynamic mixed-use concept.

The proposed vision includes up to three architecturally striking buildings featuring as many as eight retail spaces, complemented by a rooftop deck and a patio area designed for events and dining. These flexible outdoor spaces enhance tenant revenue potential while maintaining an efficient FAR and avoiding over-density.

The design integrates green infrastructure with medium-sized trees, planter hedges, and low ground cover to soften the hardscape and introduce sustainable, aesthetic value. Permeable brick pavers in parking areas further promote stormwater management, while bike parking encourages eco-friendly transportation options.

Strada is more than a retail hub — it’s a vibrant, forward-thinking destination that combines functionality, visibility, and style, making it a compelling opportunity for developers and investors alike.